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Challenging the fitness stereotype

We believe that activewear should be available to every body. 

We celebrate women’s curves… wobbly bits, bulges and muffin tops. We are all human and if you want to move, bend, stretch your body then you deserve to wear something that motivates you to go the extra mile.

We have lived the fear of going to the gym and not feeling body confident.

Our range is designed to be inclusive and by inclusive we don’t mean up to a size 22, our current range goes up to a UK size 30. Plus, our UK team can also create bespoke garments, so don’t be scared to drop us a line to request a quote for a set made to order. We want you to feel confident, happy and comfortable.


We believe that health and wellness comes in all shapes and sizes and that representation matters.

"Well Fit was born from the frustrations of not being able to find comfortable, flattering activewear for a plus-sized body. Body confidence is not something that comes naturally to everyone when squashed into a crop top and shorts or a baggy t-shirt/tight vest combo and leggings that fall short of their purpose. So I set out to design activewear that fits, flatters and functions!"

Sarah | Founder of Well Fit Active

Our origins lie in designing performance-based, sustainably-made activewear for plus-size women. Garments that are consciously created to fit the body, be comfortable, and boost confidence but don't cost the earth.


We are a slow fashion brand. We create our activewear in small batches with minimal waste.

Crafted by hand in our UK studio using sustainably-sourced fabric made from recycled ocean plastic.

Our activewear is designed to perform and created to last so that you can move with confidence.


Since the origination of an idea on a scrap piece of paper back in 2017, Well Fit has been brought to life by a team of awesome women - with special thanks to Lily, Amy, Eloise and Rachael (and their respective teams).

Sustainable Sourcing


We are super conscious about the impact the fashion industry has on our planet, we set out a clear mission from the start to make garments with purpose, that are durable and long-lasting and constructed from recycled and recyclable fabrics.